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During a logo facelift, the already well-known company logo is checked to ensure it is current and can be used easily in today's media and is then modified. In this case, the logo is deliberately not developed from scratch. A well-known logo grows with a company's history and changes over time.
The graphic skills and competencies of a logo designer play a particularly important role because the logo should not be fundamentally changed.
When redesigning the logo, the existing company logo is realigned and changed in terms of its expressiveness and external impact. This usually happens as a company expands or modernizes.
In order not to completely confuse existing customers, it is advisable to incorporate visual similarities to the old logo, such as company colors or distinctive elements, into the new company logo when revising the logo.
When designing a logo, it is important to develop a clear logo concept that is highly recognizable and original. In the design process, the company's unique selling point is examined and a company logo with a clear expression and a meaningful message is developed.
A professional visual appearance with an individual logo is particularly important for startups in order to be able to assert themselves against the competition.
In phase 2, we carry out market research on your business area and the competitors in your industry.
A mind map is a graphic representation of ideas and concepts and is used to generate ideas for logo design.
At this point, rough logo sketches are hand-drawn with different approaches and serve as the first result of the collection of ideas.
In the further course, the first drafts, based on the idea sketches, are worked out and prepared with the help of graphics software.
During the presentation, we usually show you up to three layouts. All approaches and concepts are explained here and favorites are selected.
In the correction process, we take customer feedback and revise the selected logo before final completion.
After the final drawing using a graphics program, we will make your package with common file formats available to you as a download.