Hier finden Sie alles
During a logo facelift, the already well-known company logo is checked to ensure it is current and can be used easily in today's media and is then modified. In this case, the logo is deliberately not developed from scratch. A well-known logo grows with a company's history and changes over time.
The graphic skills and competencies of a logo designer play a particularly important role because the logo should not be fundamentally changed.
When redesigning the logo, the existing company logo is realigned and changed in terms of its expressiveness and external impact. This usually happens as a company expands or modernizes.
In order not to completely confuse existing customers, it is advisable to incorporate visual similarities to the old logo, such as company colors or distinctive elements, into the new company logo when revising the logo.
When designing a logo, it is important to develop a clear logo concept that is highly recognizable and original. In the design process, the company's unique selling point is examined and a company logo with a clear expression and a meaningful message is developed.
A professional visual appearance with an individual logo is particularly important for startups in order to be able to assert themselves against the competition.